Safety Design 2020 – Strategies and Implementation

SDiB is the leading debating platform for safety and fire professionals in the construction industry. Initiated in collaboration with Intersec in 2012, the Safety Design in Buildings Campaign debates safety standards and practices in the built environment. Expert Talks discuss improved protection of people and buildings by looking trends in the GCC and construction sector.

The event brings leading Fire Safety Consultants, Architects, Engineers and Testing Experts together with Safety System Suppliers to give updates on industry standards and provide a debating platform for best practice.

The current cycle of events provides its participants with insights into:

  • Civil Defence on strategies for improving the efficiency of its firefighting crews emergencies response and achieving the concept of 'command and control'.
  • Summary of the findings from the Grenfell investigation and the actions have the UK authorities taken alongside industry stakeholders to try and prevent future tragedies.
  • Retrofitting for Fire Safety: Assessing operational and business risks and incentives of retrofitting cladding for improved fire safety
  • Using tools and technologies of BIM, VR, AR & 3D modeling to create optimal fire safety strategies and building operations
  • Achieving fire safety in the construction phase: How to best involve the design team to mitigate fires safety risks
  • … and more

Event Schedules

  • 08:00 - 09:00

    Registration & Breakfast

  • 09:00 - 09:15

    “Welcome and Opening”

  • 11:00 - 11:20

    Coffee Break

  • 12:05 - 12:20

    Looking to the Future of Technology and Fire Safety

    • Panellists:
      John Noone, Co-founder - Fire Engineering | Joule Group
      Altaf A. Afridi, Deputy Vice President Marketing, Middle East and Africa | dormakaba
  • 12:20 - 12:30

    Panel Framer: Achieving Fire Safety through merging Operational Excellence with a Culture of Discipline

    • Panellists:
      Senior representative, Tarouk
  • 12:30 - 13:00

    Panel Discussion: Bridging the roles of Design, Implementation and Operations: Incorporating Design in the Early Stage of a Project to Mitigate Fire Safety Risks

    The increasing number of fires on construction sites and maintenance related deficiencies brings added urgency to improve planning and establish procedures and guidelines. This panel brings together a selection of construction professionals representing stakeholders from the owner, programme manager, consultant and contractor to discuss how to start the dialogue earlier to plan out the safety requirements and putting them into practice, both in the construction phase and the management of buildings.

    • Moderator:
      Senior representative, Tarouk

      Luay Salih, Vice Chairman | IIRSM
      Peter van Gorp, Director of Fire and Life Safety | AESG
      Tom Baines, Health, Safety, Environment & Quality Director | Arcadis Middle East
      Andy Dean, Head of Facades | WSP
  • 13:00 - 13:30

    Panel Discussion: Meeting the Standards in the Construction and Operation of High National Security Government Facilities

    This panel brings together contractors, fire safety experts, civil defense and government representatives to discuss the requirements to meet NFPA standards in military and government projects, why they are so strict and how to best achieve them.

  • 13:30 - 13:45

    Chairman’s Closing Remarks

  • 13:45 - 14:45



Event Speakers

Altaf A. Afridi

Deputy Vice President Marketing, Middle East and Africa | dormakaba

Andy Dean

Head of Façade Engineering | WSP

Craig Ross

Head of Project and Building Consultancy | Cavendish Maxwell

Shamim Rashid-Sumar

Director Business Development | JENSEN HUGHES

Ian Roy

Head of Property Risk Consulting (MENA) | Marsh

John Noone

Co-founder - Fire Engineering | Joule Group

Luay Salih

Vice Chairman | IIRSM

Peter van Gorp

Director of Fire and Life Safety | AESG

Tom Baines

Health, Safety, Environment & Quality Director | Arcadis Middle East


Early Bird Price From April 05

210 USD (788 SAR) Payment by Credit Card
225 USD (833 SAR) Payment by Bank Transfer

Regular Price from April 06

Founding Sponsors:




Media Partner: